Evolving Your Cannabis Business with Tigunia


Now is a good time to be in the marijuana industry. For decades growers and sellers would have to operate in the shadows or in gray legal areas wondering if they would be raided or jailed for their business choices. But in just a few short years, thanks to growing support and education on the topic, cannabis businesses have been able to come into the light. The tide of public opinion has shifted dramatically, which has been reflected in dozens of laws legalizing medical and recreational marijuana as well as literal tens of billions of dollars in sales growth. That’s not hyperbole: A 2021 report by Grand View Research shows that the global legal marijuana market is expected to reach $84 billion by 2028.

Seed-to-sale cannabis businesses are reaping the rewards of this new marketplace. Now they are able to buy land, expand operations, open new warehouses and storefronts, and experiment with new strains and products. They are also realizing the complexities of operating in a market defined by rapid growth and constantly changing regulations. Working in a legal market is not without its headaches; in fact, many people who have worked in cannabis before and after legalization would tell you that certain parts of being in business are significantly more challenging now while keeping up with compliance, compared to the challenges of having to obscure their operation. The psychological struggles have been replaced with technical ones, and they are no walk in the park.

Considerations for Your Growing Marijuana Related Operations

Over the next several months, we will explore various pain points within the ever-evolving cannabis industry. Issues such as:

  • Rapidly changing regulations at the city, county, state, and eventually, federal level make it feel impossible to know “the truth” about compliance. There never seems to be a single correct answer—ask a dozen bureaucrats, get a dozen answers.
  • Even with “the truth” in hand, regulatory compliance is a huge burden. It’s not like following a simple permit process for setting up a lemonade stand; it’s not even like getting a food license. It’s more like getting a liquor license in a language neither you nor the person who wrote it speaks because it is being invented as it’s written.
  • The business applications many cannabis businesses use are often built for the food and/or alcohol industry. They are square peg, round hole solutions that rely heavily on customization, which is complex, time-consuming, and expensive.
  • Floor workers and other employees need simple processes to work efficiently and eliminate bottlenecks, especially when it comes to documenting inputs and outputs (and all the accompanying regulatory hurdles).
  • Smaller operations are worried about how they can compete in a growing market. Enough said.

Cannabis businesses need to adapt as rapidly as the market has changed and will continue to change in the years ahead to address these issues and continue to keep up. There are easy ways and hard ways to do this. Sometimes we ignore the path of least resistance because it seems too good to be true. Other times, we may think the perfect solution somehow doesn’t align with our vision or mission or values. Often, we get stuck in the fallacy that good things have to be hard.

We will explore how some hard-working folks at small- and medium-sized cannabis businesses are working harder, but not necessarily smarter. These businesses struggle with a patchwork of Excel spreadsheets, contact and sales lists, QuickBooks tabs, and the never-ending pdfs outlining new laws and regulations, syntheses of their impact on business, and explanations of how to stay compliant—some solid, some hearsay, all maddening.

Let Us Guide Your Evolution

We’ll also talk about another small business: us. At Tigunia, we have been designing software to solve problems for other small businesses and providing a complete suite of managed IT services since 2007. Tigunia is nimble, responsive to industry and client needs, and we have built a reputation based on providing the highest quality customer service around. Tigunia is run by real people who are genuinely invested in the success of our products and clients. We aren’t just saintly software engineers, though; we also have savvy leaders who recognized the enormous gap in software solutions for the cannabis industry and did something about it. We built Tigunia Herb Commerce.

Introducing TigHC

Tigunia Herb Commerce, also known as TigHC (get it?), is a solution designed specifically for small and medium-sized cannabis businesses that integrates all aspects of the business in one tidy spot. It is affordable—less expensive than the average internet bill—and it was built and is run and supported by real people who understand the cannabis industry, care about their customers’ struggles, and are invested in their success. TigHC is the solution to a lot of cannabis-industry-specific problems, and by design, it’s easy to understand, simple to use, and endlessly effective. We’ll dive into all of that in the weeks ahead, but until then, consider what it might mean for your business if the path of least resistance is also the best path forward for you, your employees, your customers, and your business.

What would it look like if you could ditch Excel once and for all? What would it feel like to sleep soundly at night, knowing your business and all its products are fully compliant? What would change for you at work if help was actually only one phone call away, and you knew someone would answer or call right back and work with you to find the answers you need? We built TigHC to be a sophisticated software solution, but we also built it to provide maximum peace of mind. We know how much that’s worth.

Stay tuned. There’s a lot of good reading ahead.

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